Apple showed off new features of macOS 11 Big Sur at WWDC 2020. Updates include design changes to almost every corner of the operating system, new features in Photos, iWork, Control Center, Safari and much more.

WWDC 2020, Apple's online developer conference, was full of huge announcements. If you weren't watching live to see what's coming next for macOS, iOS 14, iPadOS 14, and more, we've pulled together all of the biggest moments for you right here. 0:00 Introduction 0:56 iOS 14 8:40 iPadOS 14 11:05 WatchOS 7 13:45 Privacy 14:53 MacOS Big Sur Infosites.Biz Infosites@yahoo.com

Apple showed off the next version of iPadOS 14 at WWDC 2020, with announcements for Photos, Universal Search, Scribble, notifications, sidebars, any many more! Insofites.Biz Infosites@yahoo.com

Here are the best features coming to Apple's IOS 14 in 2020 Apple revealed iOS 14 at today's WWDC 2020, including many of the biggest new features for our iPhones that we can expect to look forward to once iOS 14 is released to the public this fall. Infosites.Biz infosites@yahoo.com

Taken from Macworld As expected, Apple announced the next major revision to its phone operating system at its WWDC 2020 virtual developer conference. And as usual, the new iOS is full of features big and small. This story will be periodically updated, and we will break down everything you need to know about iOS 14: the significant features and changes, the beta test, the release date, and how to install the beta. Here is what awaits you when you update your iPhone to the latest version of iOS this fall. Apple is finally changing the iOS home screen! With iOS 14, you’ll be able to actually remove apps from your home screens, and even eliminate entire screens. Your apps will all remain in a new App Library, a page that is one swipe beyond your final home screen. The App Library automatically groups all your apps together into big folders that show the most recently used apps within. You can search for apps with a search box at the top, see automated suggestions in the upper-left box, and recently used apps in the upper-right box. Folders will also be automatically organized by categories, like Social, Health & Fitness, etc. It is a great way to clean up your iPhone’s home screen without losing access to all your stuff, and it is the most significant change to the iPhone’s home screen in years. Widgets have been available on iOS for years, living in a simple vertical list of full-width boxes on the Today screen (that screen to the left of your first home screen). With iOS 14, Apple will completely overhaul the widgets experience. The new widgets can have more information and a bunch of new sizes, but most importantly, they can be dragged right off the Today view and onto your home screen. A single “Smart Stack” widget lets you swipe through your commonly used widgets, and can even be set to automatically show you the widget you’re most likely to need throughout the day. Siri’s full-screen takeover will finally become a thing of the past. When you trigger Siri in iOS 14, it will simply show the Siri “blob” at the bottom of your display, and a lot of the results will show as a rich notification at the top of your screen. Once only available on iPad, picture-in-picture mode is finally coming to iPhone with iOS 14. When watching a video or talking on a FaceTime call, you can swipe back to the home screen and the video will continue to play in a little box, allowing you to keep using your iPhone for other things. You can move the box around, or swipe it off to the side to become a little tab, with the audio continuing to play. Apple is introducing a whole new class of application called App Clips. These are little micro parts-of-apps that allow you to use specific Apps without having to download, install, and sign in to a big app to do one simple thing. A developer creates an App Clip when they make their app, making sure the experience is under 10MB in size so it downloads and opens quickly. Developers are encouraged to use Sign In with Apple and Apple Pay so you don’t need to log in or create accounts. So next time you tap your phone to a parking meter and need to use an app to pay, or want to earn points for your purchase at a coffee shop, you might be able to use a simple little card at the bottom of your screen to make it happen instead of downloading and configuring a full-sized app. As a user, you’ll trigger an App Clip via the web, Maps, Messages, NFC tags, or QR codes. Apple is making a new “App Clip code” that will let you know one is available. App Clips will show in the App Library, and show an app icon surrounded by a dotted line. You can re-access the App Clip this way, or easily download the full app. Apple is not making any huge fundamental shifts with Memoji in iOS 14, but it is adding a lot more options to make it easier to express yourself. There are seven new hairstyles, 16 new pieces of headwear, three new memoji stickers, face coverings and an expanded range of ages. Memoji have been refined with new facial and muscle structure to make them more expressive, too. Camera improvements Apple typically saves major camera improvements for new iPhone models, but it is bringing a number of very welcome improvements to the Camera app in iOS 14. To begin, the Quick Take video mode enjoyed by the iPhone 11 (press and hold the shutter button in Photo mode to take a video) will come to iPhone XR and iPhone XS. And all iPhones will get the ability to change video resolution and frame rate in the Camera app, rather than digging into the Settings app. On iPhone 11 and 11 Pro, there is a small steady guidance indicator when taking Night Mode shots. In addition to the single-shot exposure lock, there is now an exposure compensation slider that lasts for an entire session whether taking photos or videos. Maybe the thing everyone will notice most is much faster shot-to-shot performance. On an iPhone 11 it’s up to 90 percent faster, time to first shot is up to 25 percent faster, and Portrait shot-to-shot is up to 15 percent faster. There is an option in Settings to prioritize faster shooting, at the expense of making it take just a tiny bit longer before the photo is processed. Default email and browser apps With iOS 14, you’ll be able to designate third-party apps to be your default email or browser. You can currently run other browsers and email apps on iPhone, but when you open a link or email address, it will still open Safari or Mail. With iOS 14, when you click on a link or email address, it will open the app of your choosing instead. Finally! It’s unclear to what extent this will work with Siri, however. FaceTime improvements On “supported devices,” FaceTime calls get a bump in quality, up to 1080p. While it won’t affect many people, here’s a cool application of AI technology: If you’re in a group FaceTime call and someone is using sign language, your iPhone will detect it and make that person more prominent. And do you remember how iOS 13 had a neat feature where it would tweak your eyes to make it look like you were looking at the camera, instead of down at your display? That “eye contact” feature never ended up shipping, but it’s back in iOS 14. Keyboard tweaks The dictation feature is now better and works entirely on your device, but that is not the big-ticket item. The big-ticket item is that the emoji picker now has a search bar, just like it does on the Mac. Finally! Apple Arcade Apple is updating the Arcade tab in iOS 14 to show you the games your Game Center friends are playing, quickly access games you played recently (even if it was on a different device), and make it easier to find and sort through all the Arcade games. The in-game Game Center dashboard is enhanced, too. You can more easily see your profile, your friends, and track your achievements. ARKit 4 Apple keeps expanding its augmented reality tools for developers, even if it isn't making a lot of impressive features for users yet. ARKit 4 tools let developers place Location Anchors so an AR object can occupy a specific place in the real world. Like a virtual sculpture in a public square. What’s more, any device with an A12 Bionic chip or later can do facial tracking with the front camera, even if it is not a TrueDepth module—this could mean that Animoji and Memoji are coming to more devices. There is a new Depth API that lets developers build 3D mesh environments and per-pixel depth information on the latest iPad Pro with its LiDAR scanner. Presumably these features will be important on future iPhone Pro models, too. Safari improvements Safari is faster than ever in iOS 14, and more secure, too. You can access privacy reports for websites, and Apple will monitor saved passwords to see if any have been involved in recent data breaches. Safari on iOS can even translate entire webpages without visiting a third-party service. Just tap the translation icon and it’ll translate compatible pages into English, Spanish, Chinese, French, German, Russian, or Brazilian Portuguese. CarPlay Apple’s car interface has a host of small but welcome improvements. There are new categories of apps allowed, including EV charging, parking, and food ordering apps. You can ask Siri to share your ETA with someone, and it will send them a Message that lets them track your progress en route to your destination. There are new developer tools for audio, messaging, and VoIP apps, which should allow developers to make better experiences in those app categories. Oh, and your CarPlay interface can have a background wallpaper now, too. Car Keys Apple’s one of the first to bring a standardized version of digital car keys to your iPhone (Manufacturers like Tesla have had their solutions for some time). With it, you can use NFC to unlock your car and start it, and can share limited digital car keys with others through Messages (including keys with specific driver profiles). You can also easily remove keys from your phone should it get lost or stolen, or revoke “borrowed” keys send to friends or family. Many of the iOS features that used to take over the entire screen have been collapsed into small, compact notification pop-ups. There’s the picture-in-picture mode of course, and the way Siri delivers many results in a small pop-up window instead of a full screen takeover. But the most appreciated bit of new compact interface is probably the incoming calls screen. Whether a voice call, FaceTime call, or VOIP app like Skype, incoming calls now show up as a small dropdown notification that you can simply swipe away to ignore. Infosites.Biz infosites@yahoo.com

Published by Jennifer Kaplan, Small Business Expert and Writer A press release is essential for your outreach strategy as a business owner, marketer or public relations specialist. Similar to how you create a website for promoting your brand overall, you can create a press release to get coverage for special announcements or business updates. This can be a product launch or new partnership. It’s possible for you to do this yourself. Writing your own press release can save you money as well as make sure that the information you want to share about your business is being expressed accurately. In this guide, we’ll show you how to write a press release that gets the attention you deserve, the best practices to follow, and some top examples for your inspiration. What is a press release? The following components are necessary to include during the process of creating an eye-catching press release that checks all the boxes: Your company logo Bold headline Subtitle Release date Date and location Intro paragraph Body text Relevant quotes Boilerplate Contact information 01. Your company logo At the very top of your press release, you should draw immediate attention to your business. This is done in the form of your logo, and it allows the reader to immediately know who is reaching out to them. If you don’t have a logo, it won’t take you long to create one. Using this intuitive logo maker, you’ll just need to answer a few simple questions, and then let the machine work its magic and generate tons of professional icons for you to choose from. 02. Bold headline This is the absolute most important piece of content that your press release contains. Surely you know a thing or two about this from experience reading online content or judging a book by its title yourself, yet we must emphasize how important the title really is. The headline might be all that your readers see, so spend a lot of your time on making sure that it’s captivating and gets your point across. In other words, within this small section you should answer the question “why should anyone care what I have to say?” 03. Subtitle Complimenting your headline, your subtitle provides a bit more of the details about your press release. It’s used as a hook to grab the attention of your readers and lure them into the rest of your story. It should be short, around 10-20 words. 04. Release date The information you’re sharing is exciting and pertinent because it’s time sensitive. The press lives for receiving news and being the first to share it. This is why it’s crucial for you to include the release date and time. If that time is now, you can write “for immediate release.” 05. Date and location Begin the body paragraph with these key details that give a background of your story. The date and location let the reader know the relevancy of your press release. Immediately follow this element with a hyphen and then the content of your intro paragraph. 06. Intro paragraph At the start of your main section of text, you’ll want to write your most important information first. Unlike traditional stories, the climax should occur at the very beginning in order to grasp immediate attention. Answer the five W’s in one sentence: ‘Who?’ ‘What?’ ‘Where?’ ‘When?’ and ‘Why?’ For example, “Pal’s Organic Pet Food Company (who) donated $5M (what) to pet adoption centers in Chicago (where) last Sunday (when) to help these furry friends find warm homes for the Winter (why).” Then, in the next and last sentence of this section briefly explain what you’ll cover in the following paragraphs (the “Body Text” section). 07. Body text After the climax mentioned in the introductory paragraph, include the rest of your content in the order of importance. Assuming that your reader won’t make it to the end of the page, make sure that they actually get to the parts you want them to read as early on as possible. Give more background information on your story described in the intro paragraph here. In other words, elaborate on the 5 W’s. Do so in one or two paragraphs, including supporting details within. In this section, it’s optional to add links to any relevant media or other information when necessary in order to provide background information that’s simply too long or not possible to express in a few words. 08. Relevant quotes Quotes are information that are direct from the source. So, it’s important to include with each quote exactly who wrote them, whether that’s the CEO, CMO or someone else. Journalists sometimes copy quotes word-for-word into their articles. Use this as your opportunity to get your point across exactly the way that you want to say it. It’s worthwhile as readers will be especially interested in hearing your point of view on the topic. 09. Boilerplate A boilerplate is a standard ‘about me’ summary of a business which provides helpful background information for those that may be unfamiliar with what they do. In doing so, it gives the readers a bit more information on the “Who” and the “What” from the 5 W’s mentioned in the introduction. It should be done in just a few sentences. If you find that in yours you want to say more, you can add a link to your press kit. The boilerplate is typically put at the end of the release, and can include links to your business’s website and social channels. This allows you to use your press release as an opportunity to get people talking about your business overall (not just this story), as well as drive traffic to your site. Best practices for writing a press release In addition to the structure provided above, follow these helpful tips to make sure that your press release doesn’t go unnoticed: Act like a journalist Keep it brief Write in an organized manner Provide exceptional value Answer all of the possible questions Give it a final check Share the results 01. Act like a journalist If you want journalists to cover your story, you’ll need to write in a manner that they are used to. Think of this as tailoring your resume to fit a specific job. This is the perfect opportunity for you to craft your press release to flow with a particular journalist’s writing style. In other words, speak their language. In general, you should also write your press release in the style of an article. This is the way that journalists think, read and write. It will make their lives much easier when it comes to reframing your story in their own tone. 02. Keep it brief It’s important that we reiterate this point. Conciseness is key to getting your press release noticed in this world of short attention spans and extremely busy people. Your press release should be no more than 300-400 words, with a maximum of one page of content. Write and rewrite it, each time cutting out the fluff and making sure that you don’t repeat any information. 03. Write in an organized manner Use the inverted pyramid method, writing the most important information first. Then, proceed with the rest of the details based on their order of importance. This is why your boilerplate comes last, as you’ll first want to dive into the story and draw attention to it before explaining who you are. Also, you should write in the same format as every other press release, leaving no surprise sections that will only confuse your readers. Follow the guidelines above in the ‘How to write a press release’ section, placing particular emphasis on putting the headline and release date first. 04. Provide exceptional value Ask yourself why your audience should and would care about the information you’re sharing. This reason should include something along the lines of how valuable it will be for them to know this. On top of just knowing who they are and why they would care, you’ll want to write in a way that targets their interests and personalities. For example, there is a big difference in the word choices used by charitable organizations versus video game developers. 05. Answer all of the possible questions Try your best to brainstorm ahead of time the questions that might arise based on the information you’re sharing in the headline. The text in your body paragraph should provide all the possible answers. In doing so, you’re making your readers’ lives as easy as possible so that they won’t need to contact you for further information or to clarify any confusion. 06. Give it a final check Before you send your press release out, read over it to check that everything looks the way you want it to. There is nothing less professional than grammatical errors. Make sure the links work and that your story makes sense. Then, ask a friend or colleague to give it a run-through to get a second opinion. Refine, and refine again until you’re completely satisfied with your work. 07. Share the results Just because you’ve pressed the ‘send’ button doesn’t mean that your work is done. If publications and blogs feature your story, you’ll also want to share the news yourself. This is great promotion for your brand that should be added to your press kit and website, as well as content for your social media accounts. When you think about your online reputation and personal brand, your press releases will set you off in the right direction for success. infosites&yahoo.com www.infosites.biz 1 (518) 300-3797

Published by Jeff Haden, Contributing editor, Inc. If your business lives and dies by Google search engine results -- if you at least in part make money based on Google search results -- this news is for you. Google just announced it is in the process of implementing a major change to its core search algorithm that could change results rankings for up to one in 10 queries. Yep: one in 10 Which might not sound like much--unless your inbound traffic, and resulting sales and revenue, dips by 10 percent. The change is based on a simple premise. In the past, Google's algorithm treated a search sentence as a "bag of words." It picked out what it considered to be the important words--in "who is a great keynote speaker," clearly "keynote" and "speaker" are more important than "is" and "a." But doing so eliminates context from a search sentence's intent. One example from Google's announcement: Say you enter the search sentence "can you get medicine for someone pharmacy?" The old algorithm picked out "medicine" and "pharmacy" and returned local results under the assumption you are looking for a nearby drugstore. Google's new algorithm notices "for someone" and determines you're looking for information about whether you're allowed to pick up someone else's prescription for them. Same search query. Very different results. The new algorithm is based on something called BERT, or "bidirectional encoder representations from transformers." (Yep: BERT is a lot better.) In the simplest terms I can come up with, BERT is a tool that helps optimize natural language processing by using A.I. and a massive data set to deliver better contextual results. Or in even simpler terms, it better understands what you're actually looking for when you enter a search query. Another example Google shared: "Parking on a hill with no curb." The old algorithm reached into the bag of words and discarded "no," delivering a top result that referenced how to park on a hill with curbs. The new algorithm realizes "no" matters and delivers a top result showing how to park uphill or downhill with no curb. And one more example: "2019 brazil traveler to usa need a visa." In the past, Google ignored "to" and returned results on U.S. citizens traveling to Brazil. But "to" clearly matters, and BERT picks up the difference, returning results for Brazilian travelers to the U.S. Keep in mind only some search queries will be affected by the algorithm changes. And that determining how the algorithm works is still something of a mystery even to the most dedicated SEO professionals. So if your site suddenly ranks lower for certain search terms, BERT might be to blame. Or maybe not. Either way, according to Pandu Nayak, Google VP of research, "This is the single biggest ... most positive change we've had in the last five years and perhaps one of the biggest since the beginning." Reason enough to watch closely for any changes to your search rankings and to spend more time analyzing keyword context, especially if you try to rank well for longer-tail keyword strings. And if your search traffic remains stable but conversion rates dip, that's obviously a sign at least portion of the traffic you receive isn't interested in what you provide. And since it's likely to be impossible to truly optimize for BERT, make sure you create content for people, not search engines. BERT is just another step in Google's effort to understand what people want when they search. The more you deliver what people want, the more likely you are to rank high in search results. Because trying to "game" a system never works for long. But providing genuine value does. infosites@yahoo.com www.infosites.biz 1 (518) 300-3797

Published by Jennifer Kaplan, Community Writer @ Wix When planning a party, you’re likely to get a big turn out if you tempt your guests with great finger foods, sugary punches and a well-executed, popular theme (like ‘90s hip hop night). You can compare the efforts taken there to luring visitors to your online store. To drive the most traffic to your site, you’re going to need to put in some work. As is true with planning anything, some tasks require long periods of preparation, while others can be executed on the fly. Just take a look at these examples of eCommerce websites who got it just right. Whether you’ve just launched an eCommerce website or you’ve been around for a while, everyone could use an extra boost to increase their eCommerce traffic and ultimately get customers to purchase their products. But every potential visitor is different, and there are many unique ways that you can reach each of them. From social media to SEO, working with influencers and more, these proven ways will surely drive more traffic to your online store. 01. Create a sales campaign When shopping online, do you immediately click the “sales” tab of said store to find the best prices, or is that just us? Everyone loves a good deal, that’s a fact, plain and simple. Another one is that many visitors will come running to your website if you create an exceptional sales campaign. Whether that campaign is planned just in time for the next holiday or for no particular reason, people will respond. Just make sure that whatever you decide on, that it appears throughout your website. This could be as a banner, lightbox, or ribbon leading to the discounted products. To get you started, here are some campaign ideas you can implement: Offer a competition or giveaway: People love being rewarded. You can offer an incentive where users receive free shipping or a coupon towards their first purchase if they sign up for your mailing list. This move motivates them to enter your site, and later to shop. Create a sense of urgency: Whether it’s free shipping until the end of the month or announcing a huge upcoming sale, urgency is a tactic which is sure to drive visitors to your site. When you input a countdown clock on your website for a particularly exciting event or sale, users will be motivated to continue to re-enter your website again and again waiting in anticipation. Let the most impulsive shoppers thrive. BOGO (buy one, get one) deals: Scarves, hats, shoes: You name it. Most of us are more inclined to buy when we know we’re getting something for free. At the very least, we’ll come check out the website to see what this deal is all about. Create a coupon available on your website only: Who doesn’t love a good deal? Coupons are one surefire way to lure guests in, whether it’s 15% off or 50% off. By making the coupon accessible through strictly your website, you can ensure that more visitors will come your way and find themselves shopping. For Wix eCommerce users, check out the “Promote” section of your Store Manager to create a coupon. However, just creating a sale is only step one. Without a proper promotion plan to back this action up, you can end up running down lost roads.This is especially true when you don’t have a brick and mortar shop with a huge sign out front screaming “SALE NOW.” That’s where marketing promotion comes in. Whether you conduct your advertising efforts via social media, email marketing, or other efforts, this promotion is the missing ingredient to your sales success. So, are you ready to get more website traffic? Combine the efforts of a creative campaign with the following promotional tips, and you’ll have the formula for success. 02. Go heavy on the Facebook side Did you know that 75 percent of consumers turn to Facebook before making a purchase?  That’s a good enough reason alone to be active on today’s most popular social network. Plus, it’s one more way for customers to hear from you and stay up-to-date on your business’s news. The following two methods will help you utilize this social network to the fullest. Create a Facebook page: If any of us can remember the days of phone books, then Facebook is like the Yellow Pages for businesses. Many people will search for your store’s Facebook page for information like your website’s link, phone number, and customer support. This is also a good place to publish and promote any content that links back to your website, such as a sales campaign (as mentioned above), a blog post (providing straight link to your site), or a new item available in your store. Run Facebook ads: Another great location to reach your target audience on the platform is through paid-per-click advertisements, A.K.A. Facebook Ads. Here you can set a budget of your choosing, then pay for and run ads. The difference between promoting ads and simply publishing to your Facebook page is having the ability to access a larger target audience. The advantage of Facebook is that it allows you to target more specifically than any other platform based on the huge amount of data that it holds. So, since these potential customers are on Facebook to leisurely browse, it’s the perfect place for them to subconsciously start shopping.02. Go heavy on the Facebook side 03. Make the most out of Instagram First of all, if you don’t have an Instagram account, then it’s about time to sign up. Instagram is growing fast and on it’s way to taking the throne from Facebook as the #1 social network. Plus, there are several ways to link your Instagram account to your website (and vice versa): Instagram bio: Once you sign up for Instagram, the first thing you should do is create an Instagram bio optimized for your business, including everything from witty content to a link to your online store – in fact, customers expect to find that link here. Instagram Stories: This is probably the most popular feature of Instagram that you should take advantage of. This is especially true as a business owner, since one-third of the most viewed stories are from businesses. The best part is that you can include CTAs here to lead potential customers to your website. To do so, you’ll want to build a story with your slides. You can draw customers in with relevant and exciting content crafted for your brand, from videos to pictures, hashtags and more. Then, conclude with a CTA to your online store, like “Shop Here,” or “Link in Bio.” And business accounts with more than 10,000 followers or verified accounts can add a link to their CTA and utilize the ‘Swipe Up’ feature. Add an Instagram Feed to your website: Browsers can shop your products from your Instagram posts on your Wix website because this app syncs your feed. And since you’ve already posted your pics on the ‘gram, half the work is already done. 04. Focus on the core of your marketing efforts: SEO Your potential audience is already rapidly searching on Google for products like yours anyways, now you just need to find a way to be one of the first online stores that they see in the search results. Search Engine Optimization (SEO) is the process of maximizing the number of visitors that reach your website through efforts to get your site high on the list of specific search results. To ensure that your SEO plan is brilliant, begin by understanding some critical SEO terms, like keywords. These are short phrases or individual words that make it possible for people to find your online store via search engines. Some are more popular than others, so it does take some digging to find the most suited words. Then, the link between your keywords and visitors happens when you add these short phrases to your SEO titles, descriptions, headings, as well as throughout your website’s pages. Here’s some examples of how to apply SEO tactics to your online store. To help you on your SEO journey, we have a special gift for you: Wix SEO Wiz. This tool creates a personalised SEO plan for you – for free! Included within the checklist are suggestions for everything from keywords and headings to alt text for your images. It’s worth a try if our good ol’ friend Google has been talking it up, saying: “For Wix users, this is a pretty cool experience because they can see their page in the Search results immediately after they have created it.” However, just remember to keep in mind that even when SEO efforts are done correctly, landing a seat on page one results can take time so you’ll need to be patient. 05. Send out an email blast Over 80% of professionals claim that email marketing drives customer acquisition and retention more than any other form of digital marketing. As one of the most useful and successful ways to direct your customers to your online store, it’s worth giving a try. If that doesn’t tempt you to get started, how about the fact that it’s completely free? In order to make sure that your emails hold value and praise upon each potential site visitors mailbox (rather than function as another spam email) you’ll need to take some necessary steps of preparation. First, decide on a direction: Will you be holding a sale or sharing your new product line? Then, choose a platform to create the most exquisite emails, such as one that’s simple to use and lets you customize templates, easily sync contacts, and track your stats. How about one already integrated within your online store, like Wix Email Marketing? Finally, the last step of writing everything from your subject lines to CTAs and visual content within, requires some TLC. Here’s a breakdown: Subject lines: The gateway to driving traffic to your website, and the success of your email marketing plan in general, starts with your subject line. One recommendation is to follow this formula: [Number or Question + Adjective + Keywords + Promise]. For example, “The 5 Most Durable Hiking Accessories You’ll Love.” Calls-to-Action (CTAs): The entire reason you’re writing an email is to get potential customers to land on your website. Therefore, you should not only link every photo and important piece of text to your website, but also include a clear and distinct CTA that entices readers to leave this email and go where you really want them to be: your online store. Here are some useful tips to master your CTAs. Written content: All of the written content in your email should be geared towards getting visitors to click on your CTA. To meet this goal, you should use words that are catchy, intriguing, or trigger certain emotions. Furthermore, subscribers don’t plan on spending more than a couple seconds reading your email, so keep this section short and sweet. Visuals: As an online store, people want to see exactly what it is you’re selling to them. You should include visuals within your email of your products. And if you’re launching a new product, a visual is an excellent way to shine the spotlight on it. If you’re looking for a guide to photographing your products, check out this product photography 101 guide. 06. Explore the world of blogging Get out a pen and paper and start writing – digitally speaking, of course. You’re probably wondering how a blog bears any relation to your online store? Well actually, whether you’re starting your own blog or guest blogging, writing content is one surefire way to drive organic traffic to your website and establish yourself as an expert in your industry. But that’s not the only perk. We’ll break down why each of these blogging methods can be highly beneficial to your website traffic. Start a blog: It’s no secret that blogging is great for SEO when done correctly. The more content you produce, the more links that lead to your online store. Both Google and potential customers will be attracted to this activity. Blogging is also a way to give customers a reason to keep coming back to your website for something more, aside from when they are looking to purchase another item from your shop. You can use your blog as a way to show your brand and promote your products. To do so, you can write about anything that relates to your business. For example, let’s say that you sell hiking gear, you can blog about ‘The Best Hiking Trails in South America’ or ‘10 Hiking Essentials That You Need for Your Next Adventure.” It’s quite simple to get started, as you can see in this definitive guide to blogging. 07. Engage with influencers Stepping out of your network into someone else’s is a great way to gain traffic to your site by expanding your reach to a whole new audience. Like guest blogging, working with social media influencers is an outreach marketing tactic that does just this for your reach. Influencers are those that have established high credibility in their industry as trend-setters, with a large following of users (typically on Facebook, Instagram, or YouTube). Consumers tend to take their advice seriously – especially when it comes to their shopping experiences – since it’s usually honest, relatable, and unbiased. In fact, 70% of millennials prefer product endorsements from their “peers” rather than celebrities. So, how do you begin? Start by researching your social platforms and looking for popular accounts related to your industry. A tip for Instagram is to use WEBSTA, an Instagram web viewer with advanced features, and type in keywords related to your business. After you’ve create a list, you’ll want to start conversations with them, letting them know why they will find your product useful and worthwhile, as well as negotiating how both of you can work together. Common ways to get them to speak about your brand is to send them product samples, pass along special discounts that they can distribute exclusively to their followers, or offer commission for every new person that they get to make a purchase from your store. It’s also possible to create an affiliate program to automate the process, allowing you to work with a large number of influencers in the most efficient manner. These efforts usually lead to them discussing your product in their Instagram Stories, or tagging you in a post, both of which are excellent ways to drive traffic to your online store. 08. Advertise on the most popular search engine Like your objective with SEO, you also want to reach a potential audience shopping for products similar to yours on Google through a method known as search engine marketing. Although many SEO measures can be free, PPC (paid-per-click) ads will cost you a little bit of money, although it’s completely up to you how much. This method of advertising can be performed via Google Ads, an online advertising platform where users pay to share their content to a massive span of potential site visitors across the Google Ad Network. (And by massive we mean that it reaches over 90% of Internet users worldwide. Mind. Blown.) It’s not just about being able to access nearly everyone online, but the fact that you can target as specific criteria as you want (location, demographics, keywords, etc.). To get started, check out this step-by-step guide for advertising on Google. All of this paid advertising might sound like a lot of work and time, which could possibly not be your cup of tea based on the many responsibilities you have as a small business owner. But, if you have a Wix Website, you can use the Traffic Generator app to set up everything for you, from bidding to targeting, keywords and more. infosites@yahoo.com www.infosites.biz 1 (518) 300-3797

Closing is a make-or-break moment in sales. Choosing the right phrases to seal a sales deal is crucial. And this moment is likely the final verdict determining whether or not your efforts will amount to anything at all. You're not the only salesperson who feels apprehensive about the close. However, without that feeling of risk, successfully closing a sale wouldn't be so thrilling -- which drives salespeople to continually strive for more. Because sales professionals are expected to generate the best possible win rates for their effort, a large number of closing sales techniques have been developed over the years. Traditional Sales Closing Techniques Traditional sales closing techniques usually employ some psychological tricks designed to give that final nudge. Here are two of the most common. 1. Now or Never Closes This is where salespeople make an offer that includes a special benefit that prompts immediate purchase. For example: “This is the last one at this price.”"We’ve got a 20% discount just for customers who sign up today.”“If you commit to buy now, I can fast track you to the front of the implementation queue.” This technique works because it creates a sense of urgency and can help overcome inertia when a prospect wants to buy -- but for some reason isn't pulling the trigger. Of course, you should always establish value before offering a discount or promotion. 2. Summary Closes Salespeople who use this closing technique reiterate the items the customer is hopefully purchasing (stressing the value and benefits) in an effort to get the prospect to sign. For example: “So we have the Centrifab washing machine with brushless motor, the 10-year comprehensive guarantee, and our free delivery and installation service. When would be a good time to deliver?” By summarizing previously agreed-upon points into one impressive package, you're helping prospects visualize what they're truly getting out of the deal. 3. Sharp Angle Closes Prospects often ask for price reductions or ad-ons because they know they have the upper hand -- and they also know you expect it. If you have approval from your sales manager to do so, try the sharp angle close technique to catch these prospects by surprise. When they ask, "Could you add on a few extra hours of onboarding at a discounted rate?" reply, "Sure. But if I do that for you, will you sign the contract today?" It's likely they won't be expecting this response -- first, because you agreed to their request, and second, because you've proposed closing today. Modern Sales Closing Techniques These canned closing techniques probably seem a little old-fashioned. Perhaps they strike you as a little too "salesy," particularly in light of the rise of inbound sales. In particular, the idea of closing itself needs to encompass any and all incremental agreements you secure throughout a sales process -- not just the moment of final purchase. In a sales engagement, reps should endeavor to: Discover the customer’s needsEffectively communicate how specific products or services offer an affordable and satisfactory solution to those needs If these two requirements are properly achieved, then there should be no barrier to closure. The closing question can be asked directly at that point. 4. Question Closes To achieve these two foundational goals, it's imperative that reps ask prospects probing questions. Effective salespeople focus on closing a sale as soon as a conversation with a prospect begins. Through a series of questions, they develop desire in the client and eliminate every objection to purchase. One can even close the sale in the form of a question, which allows the rep to address outstanding objections while gaining a commitment at the same time. For example: “In your opinion, does what I am offering solve your problem?” The question allows you to discover whether the prospect is sold on your product while keeping the door open for further selling. If the answer is ‘no’ it remains their opinion (not yet the truth), thereby allowing you to continue to sell. If the answer is ‘yes,’ then signing on the dotted line is the next step. Here's another question close: “Is there any reason why we can't proceed with the shipment?" This question asks either for closure or more information as to why the customer isn’t quite convinced. It’s win-win. 5. Assumptive Closes This closing technique draws on the power of positive thinking. If you believe, from the first piece of email outreach, you will close this deal, it can have an incredible effect on the rest of the sales process. What's important here is to closely monitor your prospect's interest, engagement, and objections throughout. After a call or meeting, ask, "Did this presentation align with your expectations?" If you've just provided them with new information about your product or service, ask, "Does this sound like something that would be valuable to your company? Does this meet a specific need or pain point?" By keeping your ear to the ground -- and assuming good intent from the start -- you'll bring an authority and direction to your sales process that wouldn't be there otherwise. 6. Take Away Closes If you have kids, you've likely noticed if you take a toy away from them -- they'll want it more than ever. Use this similar psychological practice on your prospects. If they're balking on price, remove a feature or service and present the discounted offer to them. It's likely, they'll be thinking about the part you removed rather than the discounted price. 7. Soft Closes The soft close is a way to show your prospect the benefit of your product and then ask a low-impact question to ascertain whether they'd be open to learning more. For example, "If I could reduce widget maintenance by 25% and increase widget productivity by 15%, would you be interested in learning more?" You've clearly stated the benefits without making any demands or sudden requests. If the example above still seems too direct, you could ask, "If I told you I could reduce widget maintenance by 25% and increase widget productivity by 15%, would that align with your company goals?" This removes their need to commit to you in the slightest, and gives you more time to learn about their business needs. Being skilled at closing is arguably one of the most important techniques a salesperson can master. Find a mentor or fellow salesperson who excels at it and learn from them. Want more? Get tips on closing difficult prospects here. And learn how to avoid sales closing mistakes here. If you're still hungry for more techniques, check out these habits of highly effective closers. And, when all else fails, see these ways to bring stalled deals back from the dead. infosites@yahoo.com www.infosites.biz 1 (518) 300-3797

Published by Blake Stimac, Wix Blog Writer Internet: when it comes to getting information and answers to questions, it can be a bit of a gray area. What do you do? Simply ask Google and hope there’s a direct answer? Sift through search results? Scour similar questions on social networks to find an answer? And when you find one, how do you know it’s the correct one? If you find yourself in this predicament, which is a fairly common one, you should consider looking into a massive resource that can often-times get overlooked: Quora. Quora is an interesting site that feels part search engine and part social network, but its purpose is to both give you answers and allow you to answer questions for others in subjects you’re knowledgeable about. There’s quite a bit more to it than that, which is why we’re going to show you what exactly Quora is and how to use it right. What is Quora? In a few words, Quora is a questions and answers website. It was founded in 2009 by two ex-Facebook employees, and was actually almost called Quiver instead. Nonetheless, this Q&A website has seen tremendous growth since its inception, where it’s been quite aptly described as, "a more organized Yahoo Answers, a classier Reddit, [and] an opinionated Wikipedia” according to Vox’s Recode journalist, Theodore Schleier. In 2018, it was announced that Quora had achieved over 300 million active monthly users, showing that the site indeed has legs to run on. The primary function of Quora works quite simply: You can search questions to get answers or provide answers to questions on the site. That said, the biggest concern about this type of crowd-sourced information is whether the information given is actually factual, or at least, completely correct. Luckily, many of these woes are eased due to the fact that industry experts often use Quora to provide answers. We’ll dive into that a bit further down. Getting started with Quora Now we’re going to show you the steps to setting yourself up for success with Quora: Sign up Fill out your profile Get to know your feed Learn your question and answer post options Have fun with Spaces Ask questions, get answers, and be thankful 1. Sign up The first part is the easiest part: Signing up. How you decide to do that is up to you, but you’re given the choice of signing up with your Google account, your Facebook account, or foregoing them both in favor of a simple email sign up. Once you sign up, you’ll be presented with a screen that asks you to choose 10 topics that you’re interested in. The topics you choose will be used to generate your feed, which we’ll touch on below. The next step will ask you if you’d like to join Spaces groups, which again, we’ll cover later on. After that, you’ll be presented with your feed, which is where the real fun of Quora begins. But first, you have a little digital housekeeping to do. 2. Fill out your profile As with anything even moderately social on the internet, filling out your profile is a must. For Quora, since being a credible source for answers is very important, filling out your profile to the best of your ability is more crucial than compared to some other social networks online. The profile section of Quora provides you with an assortment of different sections to fill out. It starts with your profile photo and profile credential, the latter of which can be viewed as your primary industry or sector you have an expertise in or your job title. This will be shown prominently when anyone views your profile. Below this is a section you can add a brief description about yourself, as you’d expect in any profile. On the right-hand side of the profile page, you’ll find two additional sections: one for adding information your employment, school, and location credentials, and another for adding topics that you know about. The latter section will allow you to search topics and it will display all of the topics with the keyword you searched to add to your profile. 3. Get to know your Quora feed Even if you end up spending a majority of your time elsewhere on Quora, the feed is one of the best places to find questions about topics you care about. In the beginning, your feed will only consist of topics that you previously selected when you first signed up, but you can, of course, add more. You can simply search for a topic in the search box at the top of Quora at any time, select it to open its page, and click “follow.” It’s that simple. From then on, new and relevant questions from that topic will be added to your feed. The same goes for unfollowing a topic: just go to the page of the topic you’re following and click on the blue marked “follow” button. It will then turn white to indicate that it’s a page you’re not following anymore. If you’re brand new to Quora, the feed will also have an additional section on the right. It’s simply a list of tips to help you get the hang of using Quora. This section is called “Set Up Your Account” and has a small list of items that will be crossed out once achieved. The list entails the following: Visit your feed Follow 5 more spaces Follow 6 more topics Upvote 5 more good answers Ask your first question Add 3 credentials Answer a question If available, each “achievement” on the list will be linked so that you can begin to take action right then and there. 4. Learn your question and answer post options Getting answers to questions is basically the whole point of Quora, so it’s smart to get to know all of your options for the questions posed. First and foremost (and most obvious), you can answer a question. But, there’s a whole lot more you can do as well. In addition to answering the question, you can follow the individual question, despite what topic it resides in. You can also click the “request” option, which will allow you to search for someone with knowledge on the topic and request the selected person to answer the question. While the above options are the most prominent ways to interact with a question, you’re not limited to them. Here are some more options: Leave a comment Share on social networks or copy the link Answer later Follow the question privately Get notified about edits to the question Edit the question and source Edit topics Merge questions View stats and log them Report infosites@yahoo.com www.infosites.biz 1 (518) 300-3797

As a website owner, avidly working on your SEO, you’ve probably asked yourself if there’s a way to figure out how people find your website online. Thanks to the good fellows over at Google, you can use a free tool to gain valuable insights about just that. Google Search Console, or the tool formerly known as Webmaster Tools, is a sort of command center – a place where Google can let site owners better understand what’s happening in and around their website. But more than that, it’s an essential SEO tool that can help you form the best possible strategy for promoting your website and increasing the number of visitors who stop by, a.k.a. your “traffic”. As Google Search Console recently got a new look and feel, we thought you may want to know exactly what goodies you can find in this all-knowing, all-seeing tool. We know, it might sound like it’s just for the tech-savvy, but it’s actually super easy to connect your website and start using it to understand your audience. So let’s dive right into the beginner’s guide to Google Search Console. As the process of migration from the classic to the new Google Search Console still isn’t complete, both the new and old platform currently exist. Some features, like the initial setup of GSC (Google Search Console), are still done through the classic system. In this article we will focus on the most important features that you should actually look at, referring mainly to the new version of GSC. How to connect to Google Search Console To connect your Wix website to GSC, you will need to confirm that you are the owner of your website and domain. Remember: for now, this can only be done in the classic Google Search Console. The process is called verification and is slightly technical, but very simple to follow thanks to our step-by-step guide. Here’s how to do it: Sign into Google Search Console. Enter your full URL (for example https://www.mystunningwebsite.com) and click ‘Add A Property’. Click the ‘Alternate methods’ tab, select the HTML tag method and copy the meta tag code. Leave the Google Search Console window open, and in a new tab sign into your Wix.com account. In the Editor: Click on Site > Site Manager > SEO to add a header code on your website. Paste the meta tag code (that you copied from Google Search Console) in the text box under Header Code – Meta Tags. Check your clicks As we’ve mentioned there are many treasures to be found in Google Search Console, such as the search queries people use to find you and the pages that are getting the most clicks. All of this juicy information is available to you in the ‘Status’ section of your Google Search Console under ‘Performance’. On the left side of the top bar, you can select the timeframe you’d like to view and you can even compare different time periods to see what has changed. And you’re in luck, as with the tool’s recent makeover, came an added bonus of historical data for your entertainment. This means that you can check up to a whopping 16 months back. There’s a lot to see here so we’ll start by decoding some of the elements for you: Total clicks: Total number of times someone clicks on one of your website’s pages from search results within a certain time frame. Total impressions: Total amount of times someone sees on one of your website’s pages on search results within a certain time frame. Average CTR: CTR or click through rate is the ratio of clicks to impressions. This means that if 100 people saw your page on search results, and one person clicked on it your CTR will be 1%. Average position:Your average ranking in search results for a specific keyword and time frame that you’ve selected. Queries In case you didn’t read our SEO glossary, a good query or keyword is a term consisting of two to five words, that a searcher would type into a search engine to find you or a business like yours. In GSC you can actually see which keywords are bringing the most visitors to your site. In that same ‘Performance’ section click on the ‘Queries’ tab. There you’ll see a list of the queries ordered from most clicks to least. Take a moment here to gaze at the marvel. Now, you may be wondering to yourself: Okay, I’ve got a list of phrases, now what? Well, first of all, if you have already established an SEO strategy and have chosen the right keywords, you can check to see whether or not what you’re doing is working. If not, don’t fret as the aim here is to use data in order to optimize your content further. Do you see a keyword getting a lot of clicks from search results that you hadn’t even considered using? By adding it more frequently in your website’s pages, your content becomes the answer to your audience’s query. You may even consider creating a whole new page on your site, just to cater to this specific word. Let’s say you own a plant shop in New Jersey. You discover in Search Console that the word ‘mini succulents’ is getting you loads of clicks, but isn’t ranking on the first page. You can create a whole dedicated product page to offer more information about mini succulents, or you can write a blog post about ‘5 Best Ways to Take Care of Mini Succulents’. This way your chances of ranking higher for this keyword with awesome content will increase, and you’ll be providing extra value to your website. In short: understanding what your site visitors want from your website will help you create the best and the most targeted content for your readers. Pages By clicking the ‘Pages’ tab in the tool, you can get the same exact information as we’ve checked for your keywords, but this time for your website’s pages. Every one of your website’s pages has a dedicated URL (web address). This is how they will appear in the table before you. Check it out and discover which are the ones getting the largest amount of traffic. You may be surprised to see that your homepage isn’t necessarily your top page, and that’s totally fine. Many times, when your website contains a large amount of pages like an online store or blog, the homepage will not appear among those first results. When clicking on one of your URLs, it will automatically show you the top queries for those pages. Armed with these insights, you can tweak your pages accordingly to try and boost how many visitors you get. In addition, you can add links from your homepage to the hottest pages on your site. That will help make it easier for your users to find the information you know works well for your audience. These small adjustments to your site can go a long way as the more you cater to your audience’s needs, the more your site visitors will spend more time browsing through your website’s pages. User satisfaction is a huge signal to Google and will thus reward you with a stellar SEO boost. Sitemap A sitemap is in simple terms a plan of your website. It shows how your different pages are connected to one another. It’s very useful to send a sitemap to search engines so that they can crawl your website more easily and quickly – which will improve your overall SEO. So where do you submit it? You guessed it! Right here in Google Search Console. Let us show you exactly how it’s done. To submit your sitemap: Select your site on your Google Search Console home page. Click Crawl. Click Sitemaps. Click ADD/TEST SITEMAP. In the text field next to your domain, type sitemap.xml. Note: Do not enter any additional text. For example, do not enter the page name. Click Submit Sitemap. infosites@yahoo.com www.infosites.biz 1 (518) 300 - 3797

Published in the HubSpot Blog by Lindsay Kolowich In the inbound world, these are words to live by: BLOG EARLY, BLOG OFTEN. After all, blogs help businesses attract new website visitors and convert them into leads. Each time you publish an original blog post, you're creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company. The question is, how often does a company need to blog? To help answer this question, we pulled some blogging data from 13,500+ customers. Below are a few charts and stats to help you understand how the number of blog posts published monthly and in total can affect traffic and leads, depending on company size and business type. How Many Blog Posts Should You Publish Every Month? The charts below show the impact that the number of published blog posts per month has on inbound traffic -- overall, split up by company size, and then divided up by B2B and B2C companies. As expected, we found that the more blog posts companies published per month, the more traffic they saw on their website. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 - 4 monthly posts. Company Size When you segment the above results by company size, the results get even more interesting. Companies with 1 - 10 employees: The small companies that publish 11 or more blog posts per month drive much higher traffic than companies of the same size that publish fewer than 11 blog posts. Those that published 11+ posts per month had almost 3X more traffic than companies publishing 0 - 1 monthly posts, and about 2X as much traffic as those publishing 2 - 5 monthly posts. Companies with 11 - 25 employees and 201+ employees: Like the companies with 1 - 10 employees, comanies with 11 - 25 employees saw the largest jump in traffic numbers when they published more than 11 blog posts per month. In fact, when the companies with 201 or more employees published 11+ monthly posts, they got 3.5X more traffic than those publishing 0 - 1 blog posts per month. Companies with 26 - 200 employees: The larger companies that published 11+ blog posts per month had a little less than 2X more traffic than those publishing 0 - 1 posts per month. B2B vs. B2C For our customer base, both B2B and B2C companies had more inbound traffic to their websites the more blog posts they published. For B2C companies, there was a steady positive correlation between the number of posts and traffic. Results for B2B companies were a little different -- though there is a positive correlation between more posts and more traffic, the differences in results between each of the different volume categories are smaller. For example, you'll notice traffic was only slightly higher for B2B companies publishing 6 - 10 monthly posts versus 0 - 1 monthly posts. But when we look at the 11+ frequency, the results increase quickly: B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0 - 1 times per month. The Effect of Monthly Blog Posts on Leads The charts below show the impact that the number of published blog posts per month has on lead generation -- overall, divided up by B2B and B2C companies, and split up by company size. For our customer base, we found that an increased blog post publishing frequency correlated with more leads generated. Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published between 0 - 4 monthly posts. By Company Size Companies with 1 - 10 employees and 11 - 25 employees: These companies saw the highest return on leads when they blogged more than 10 times per month. When they published 11+ blog posts per month, they generated almost twice as many leads as companies that published 6 - 10 blog posts per month. Companies with 26 - 200 employees: For these companies, blogging 11+ times per month generated about 2.5X more leads than blogging between 0 - 3 times per month. Companies with 201+ employees: These companies generated the most leads when publishing 6 or more posts per month. The companies that published 6 or more monthly posts generate about 1.75X more leads than those that published between 0 - 5 monthly posts. B2B vs. B2C For our customer base, both B2B and B2C companies got more inbound leads the more blog posts they published. There was a significant difference in lead generation for B2C companies publishing 11+ monthly posts versus 10 or fewer. B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4 - 5 times per month. For B2B companies, the different in lead gen was less, but still pronounced. B2B companies that blogged 11+ times per month got about 1.75X as many leads as those blogging 6 - 10 times per month, and about 3.75X as many leads as those blogging 0 - 3 times per month. Does the Number of Total Published Blog Posts Matter? One of the best things about business blogging is that your posts will continue working for you long after they're published. If you're producing relevant, valuable content, then people will find your old blog posts in search, on social media, and through links on other websites -- and some of those visitors could convert into leads. For instance, when we analyzed our own blog's lead generation, we found that over 75% of our blog views and 90% of our blog leads came from old posts. Pretty crazy, eh? Turns out you can generate real results from old content -- and the more you publish, the more old content you'll have that'll get you traffic and leads over time. But don't just take it from us. What about our 13,500+ customers? Let's dig in to their data and see how the total number of blog posts affects traffic and leads. The Effect of the Total Number of Blog Posts on Traffic The charts below show the impact that the total number of published blog posts has on inbound traffic -- overall, divided up by B2B and B2C companies, and split up by company size. For our customer base, we found that the more blog posts companies published in total, the more inbound traffic they got to their website. You'll notice the tipping point happened around 400 total blog posts: Companies that had published 401+ blog posts in total got about twice as much traffic as companies that published 301 - 400 blog posts. By Company Size Companies with 1 - 10 employees: These companies saw the highest traffic when they had published over 300 blog posts in total. Those that published 301+ total posts got almost 3.5x as much traffic as those that had 0 - 50 posts. Companies with 11 - 25 employees: These companies also saw high traffic when they had published over 300 total posts. Those with 30+ total published blog posts got 2.75X as much traffic as those with 0 - 150 total posts. Companies with 26 - 200 employees: These medium-sized companies got over 1.5X more traffic when they had 300+ total blog posts versus 0 - 150. Companies with 201+ employees: The larger companies that had 300+ total posts got over 2X more traffic as the ones that had published between 0 - 300 posts. B2B vs. B2C For our customer base, both B2B and B2C companies got more traffic to their websites when they had published 401+ blog posts. The difference in traffic numbers was more pronounced for B2C companies having over 400 published posts. Specifically, B2C companies that published 401+ blog posts total had about 2.5X as much traffic as B2C companies with 301 - 400 total posts. For B2B companies, those that published 401+ blog posts had over 2.5X more traffic than B2B companies with 0 - 200 total posts. The Effect of the Total Number of Blog Posts on Leads How does total number of published blog posts affect lead generation? The charts below show the impact that the total number of published blog posts has on lead generation -- overall, divided up by B2B and B2C companies, and split up by company size. For our customer base, we found that the more total blog posts companies published, the more leads they generated. Companies that published 401+ total blog posts got over 3X more leads than companies that published between 0 - 100 total blog posts. Key Takeaway Overall, companies that make a commitment to regularly publish quality content to their blogs tend to reap the biggest rewards in terms of website traffic and leads -- and those results continue to pay out over time. infosites@yahoo.com www.infosites.biz 1 (519) 300 - 3797